Two out of three surfers watch TV while surfing

68% of Internet users claim to have consumed the Internet at some point while watching television, of which 47% say they do it frequently and 53% occasionally, according to a study by the Association for Media Research (AIMC), which shows the habits of Internet users in relation to television consumption.

In this sense, research shows that 24% indicate that they pay more attention to television, 39% attend to both equally and 37% is mainly focused on what it does on the Internet. Thus, the laptop (43%) is the preferred device to access online content, followed by the desktop computer (30%), smartphone (27%) and tablet (25%).

Also, 59% of Internet users claim to have accessed some television content over the Internet in the last 30 days, and 40% of respondents report having accessed the Internet from the TV, which is more than twice as many People who were connected in the previous edition of the study (18%). Within this group, 73% do it from a Smart TV, 14% from a digital multimedia receiver and 29% connecting another device to the television.

In terms of consumer time, Internet users watch TV on average 233 minutes per day, although women spend more time (236 minutes) than men (230 minutes). There is also a greater consumption of television by the Internet users compared to the general population in the time periods from 14.00 to 15.30 hours and from 20.00 to 00.00 hours. On the other hand, male Internet users consume less television between 14.00 and 20.00 hours than female Internet users, but they exceed the consumption of women between 20.00 and 23.00 hours.

On the other hand, research shows that, in an average month, 34% of Internet users who consume Internet and television simultaneously make comments on the network about the programs they are watching, and they do it mainly through mobile (63%). , Followed by the laptop or desktop (27%), and the tablet (10%).

In this way, the comments on television through the Internet are made by 73% of those surveyed in social networks and 43% are made through instant messaging. By age intervals, social networks are the most used route for all age groups, except for those over 64 who prefer the program web or television channel.

Finally, the most commented programs are news or information, mentioned by 42% of those who make or comment, followed by films (41%), fiction series, both foreign (37%) and national (36% ). The field work was carried out between October 26 and December 7, 2016, and the useful sample reached the 996 interviews.

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